App mobile | 2021

K&K Insurance Case Study

Summary

Is an Indiana-based insurance company that stands out for its motorsports coverage. It was started in Fort Wayne, Indiana in 1952 to manage and market a benevolent fund for injured race car drivers.

Proposing a modern platform for them would provide an increase in the trust that their customers could through the contracting of their security coverage services.

Applying a renewal of your website has been the idea of a client who requested the support to improve the user flow, but this time take it to be a mobile application.

Currently K&K's services are well recognized due to its long history in security coverage; over time they have expanded their categories to reach a wide spectrum of insurance, from everyday activities to recreation activities, sports, travel.

I carried out a researching process on the K&K Insurance brand, to collect all the information and study the one that, as, when about the client's need and the coverage process.

Problem definition

K&K has a website that for many years has not applied an update of the flow and an update in the UI aspect, therefore, it is worth highlighting the following details:

There is no consistency in the interface.
The hiring process is unclear.
Information agglomerated and difficult to maintain reading.
The redirection of some pages is confusing.
Customer satisfaction surveys are not handled.
No analysis of site visits is carried out.
Does not inspire security.

What can be improved?

To find customer satisfaction and demonstrate that credibility is also part of transmitting quality values through a means to offer services, the following strategies are recommended:

Have an individual customer account.
Handle statistics.
Have support of the contracted coverage.
Organize the presentation of information.
Listen to the client's concerns.
Communicate the status of a request.
Customer satisfaction surveys.

How can it be achieved?

With the implementation of a modern, more analytical, efficient, and fast app, the company will be able to achieve the following:

Simple interface.
The customer can open a profile.
See clearly what the services are about.
View the status of contracting a coverage.
Allow effective advice to clients.
Notify the rejection or approval of the contract.
Obtain support after payment of a contract.
Method to connect profiles.
Evaluation of the service.

Why is it necessary?

Having an insurance service nearby is important because the performance of any physical activity involves risks, K &K Insurance has a long history as a security coverage company, with a reliable experience in protecting the well-being of its customers, it is convenient to apply a renewal of the process of its business method to guarantee the advantages of a successful evolution.

Archetypes

Tommy

Baseball Coach

He is a 56-year-old trained, is a very committed person with an attitude of leadership and protection and feels very responsible for the development of the young people in his charge.

He has the responsibility to train talents by applying discipline, respect and often demonstrate a firm and objective character, since young people can take him as a father figure.

Generally, is the responsible for organizing sporting events and having insurance coverage against accidents is essential.

Lucy

Retired

She is a woman who likes to organize recreational activities such as club to spend entertainment time playing poker, talking about books, taking dance classes, cooking classes, crochet.

She is outgoing, she finds it pleasant at her age to spend her time dedicated to experiencing tasks that before because of her occupation as an administrator, the family and grandchildren could not practice constantly, now as a retiree she tries to enjoy her days trying to take care of her mental health.

Older adults are more likely to have accidents at home and having accident insurance during their activities can generate in it the peace of mind of having someone who works for their well-being.

Cloe

Architect

He is a perfectionist person, he loves organized places, he is a person who likes to convey that balance is part of his environment, he loves to organize trips for his family and visit spectacular tourist places.

He is a person very concerned about well-being, who during the process of scheduling the trip, is organizing alternatives to protect the safety of his family against accidents or diseases.

MVP

Main login.
View statuses of contract requests.
Create the categories and collections section.
Approval or rejection alerts.
View user profile.
Create clubs.
Online care option.

SKETCHING

It was the process by which I came up with many ideas of how the whole skin, grid, grid structure, use of tiles, positioning of the elements was going to be generated, the whole process was subject to modifications both the ideas and the user's flow.

WIREFRAMES

After having generated the appropriate flow for navigation, triggering another process of changes by conclusions of functionality, the proposal is defined in the way in which the user feels the feeling of being in a functional and friendly interface.

PROTOTYPE

It has been carried out considering the aforementioned parameters to generate a coherent flow in its main functions, showing a simple, efficient interface for what it implies to inform in detail the security coverages of K&K Insurance.

In the planning on the UI, it was tried to maintain a monochromatic palette and in certain cases a contrast, to balance the corporate red color, since the corporate image had to be maintained.