App mobile | 2021

Cremolatti Case Study

Summary

It is an Argentine ice cream company that has evolved over time, from becoming a common traditional company to an established ice cream brand with the aim of satisfying demanding palates.

Commitment and responsibility are the foundations of this brand allowing them to be leaders in the market to continue evolving during the generations and this time it can continue to do so, using its own, modern, attractive, flexible, and reliable service method.

The initiative arises from the situation presented during the 2020 pandemic; that impacted the existence of many businesses, forcing them to reform their sales strategies to be more efficient, committed, and safe for their customers.

I carried out a research process on the Cremolatti brand, which is one of my favorite ice cream parlors, to collect all the information and study what, as and when about the customer's need during the service and consider that solution is at the brand level.

I had the experience of having made orders at home via telephone, and accepting the commitment of trust, doubt, rustration about the estimated time becomes part of the process, evidencing that there are premises that through popular the applications of delivery services still do not cover all areas.

Problem definition

Nowadays Cremolatti does not have control over the process of home deliveries, the use of other means is made, but complete customer satisfaction is not obtained, by making visible the different problems:

Dependence on other apps selling products where it does not have its own reliable system for complaints and direct suggestions to the store.
With the renovation on the corporate façade of each store, it is not possible to know which of these stores is available.
There is no own home delivery system where real time is handled.
There is no brand-owned compensation in customer frequency.
Does not handle its own customer satisfaction surveys.

What can be improved?

To correctly satisfy and expand your capabilities in the organization of the process of your services, the following strategies are recommended:

Allow you to know which are the nearby stores.
Have customer statistics.
The client can have control of his profile.
Publicize the categories of their products.
Increase in the possibility of employment of service personnel.
Communicate the status of an order.
Implement methods of motivation to the consumer.

How can it be achieved?

With the implementation of an effective, dynamic and flexible app, Cremolatti will be able to achieve the following:

Check store availability.
Control of user accounts and profiles.
Create more complex promotions.
Attend customer complaints.
Notify product availability.
See the process in real time.
Facilitate the payment method.
Use a consumer bonus system.

Why is it necessary?

The speed with which you live day by day in the consumption process, the constant growth of franchises around Argentina is ideal to make use of this mobile app that can generate a positive impact on both customers and the brand, giving greater value to the commitment and responsibility of Cremolatti that has always characterized them and that their core values continue to be the pillars of the evolution of their service.

Archetypes

Mathias

Business Analyst

He is a father of two children, he is hardworking, very committed, he is a complacent person who feels the fact of sharing with his children is a rewarding moment, this motivates him to continue striving and dedicate himself to doing everything possible to generate well-being around him.

Being the provider for your family makes you feel like a hero and many times you have the need to instantly have something rich to share with your childrens.

Agustina

Student

She is a young dreamer, she likes to enjoy free time after school or university with her friends, she shows rebellion in her desires to be free and at the same time in love with her youth.

She a person who loves to express herself, likes to explore has a great desire to discover the world, its novelties, not be tied to the bonds of society and let go of the boredom of everyday life, so asking or going to have an ice cream is an activity that generates happiness and will surely be included in your plans to have fun.

Norberto

Retired

He is a grandfather with a protective attitude, during his youth he spent little time at home; feels responsible for stimulating learning in others and valuing the act of thinking, tries to share their knowledge to help others understand the world.

He dedicated his life to work and at his age he wants to take advantage of his time to enjoy his grandchildren and one of the best moments is to share a quality ice cream that is made for all ages.

MVP

Select the nearest venue.
Create a user profile.
Select product category, size, flavor and additional.
Alerts of availability of the store, delivery, or products.
Allow you to view the order after the selection of a product.
Payment section.
Choose if the delivery will be at home or on the premises.
Allow the customer to use benefits.
Geolocation.
Barcode system to identify the order in the premises.

SKETCHING

It was the process by which I came up with many ideas of how the whole skin, grid, grid structure, use of tiles, positioning of the elements was going to be generated, the whole process was subject to modifications both the ideas and the user's flow.

WIREFRAMES

After having generated the appropriate flow for navigation, triggering another process of changes by conclusions of functionality, the proposal is defined in the way in which the user feels the feeling of being in a functional and friendly interface.

PROTOTYPE

It has been carried out considering the aforementioned parameters to generate a coherent flow in its main functions, showing a simple, efficient interface for what it implies to inform in detail the security coverages of K&K Insurance.

In the planning on the UI, it was tried to maintain a monochromatic palette and in certain cases a contrast, to balance the corporate red color, since the corporate image had to be maintained.

UI Kit

Here is a short kit used in the UI process:

Buttons
Cards
Tex-style
Icons